Job Profile

Project
Fragmin Product Launch

Client
Pharmacia

Agency
Blunt Hann Sersen

Summary
When it comes to introducing a new drug to the market, the quality and on-time delivery of the support materials are critical. This project was no exception. Highlighted in this profile are just three of the many components that went with this product launch.

As with any national product launch, this project had its share of challenges. Common use of photography with strict color matching requiremments, intricate die-cutting and binding, lot changes, and above all, timing - just to name a few.

Knowing that we could produce this project completely in-house was a major factor in being awarded this work. Keeping all projects under our watchful eyes is the Graytor advantage.

Specifications - Monograph

Size 
8.5" x 11"

Paper
Crosspointe Passport Text and Cover

Colors
Black & PMS 3288

Press
Heidelberg Speedmaster 28"x40" two-color

Finishing
Die-cut tabs with critical line up. Saddle Stitched.

Specifications - Sales Aid & Slim Jim Brochure

Size 
Sales Aid: 8.5" x 11"
Slim Jim Brochure: 4" x 9"

Paper
Warren  Lustro Gloss Cover - 80lb.

Colors
Process color plus PMS 3288 plus aqueous coating

Press
Heidelberg Speedmaster 28" x 40" six-color with in-line coating

Finishing
Die score, fold and saddle stitch